As turkey prices increase, local grocery stores are keeping them low (2024)

ST. LOUIS — The increased price of feed and a deadly strain of the avian bird flu are two major factors behind why wholesale turkeys have gone up in price this holiday season, however, St. Louis consumers may get lower prices by shopping locally.

What You Need To Know

  • The U.S. Centers for Disease Control (CDC) reported that the deadly strain of avian flu wiped out 49 million turkeys and other poultry nationwide. Due to the low turkey levels, it is predicted that the wholesale price of a frozen, eight to 16-pound turkey hen will cost $1.77 per pound this November, which is a 28% hike from the same time last year
  • However, there will be plenty of whole birds for Thanksgiving as not every supplier was equally affected by the avian flu, including Buttonwood Farm and larger companies such as Butterball that supplies about one-third of Thanksgiving turkeys nationally
  • St. Louis shoppers may want to check out frozen turkey prices at local grocery stores for lower prices. Schnucks is offering the same weekly ad promotion it has the past few years
  • Thanksgiving buying patterns are showing inflationary pressure while Christmas ones are not. Some grocery store customers are substituting lower-priced items for higher-priced items to cut back on Thanksgiving dinner to save money for Christmas gifts

The U.S. government estimates food prices will be up 9.5% to 10.5% this year when historically they have risen only 2% annually. Some reasons for the increase include lower production, high costs for labor, transportation and items, as well as disease, rough weather and the war in Ukraine.

Matt Tiefenbrun, who owns Buttonwood Farm in California, Missouri, that raises turkeys, said the cost of feed has doubled within the last year. Corn and soybean meal used for feed have soared because of the corn supply loss from Ukraine, which was a major exporter.

The avian flu that was first reported in February on an Indiana turkey farm is killing off the parent stock. Tiefenbrun said the older flock that lay eggs are “getting hit pretty hard,” which is making turkeys more difficult to get.

The U.S. Centers for Disease Control (CDC) reported that the deadly strain of avian flu wiped out 49 million turkeys and other poultry nationwide. Due to the low turkey levels, it is predicted that the wholesale price of a frozen, eight to 16-pound turkey hen will cost $1.77 per pound this November, which is a 28% hike from the same time last year.

Buttonwood Farm will send about 3,000 turkeys to market this year at a 10% price increase compared to last year, Tiefenbrun said.

“Everybody is definitely increasing prices,” he said. “I think the commodity guys are increasing (prices) a whole lot just because they can and then us smaller guys, we’re just kind of adding our margin and going on, so we’re not trying to take advantage of the situation.”

However, there will be plenty of whole birds for Thanksgiving as not every supplier was equally affected by the avian flu, including Buttonwood Farm and larger companies such as Butterball that supplies about one-third of Thanksgiving turkeys nationally.

St. Louis shoppers may want to check out frozen turkey prices at local grocery stores for lower prices. Schnucks is offering the same weekly ad promotion it has the past few years.

Customers who purchase $25 in qualifying items can buy their Schnucks-brand frozen turkey for 89 cents per pound, according to Schnucks.

“Our customers choose to shop at Schnucks for their Thanksgiving meals each year because we work hard to be competitive on pricing, and we know how important a cost-efficient Thanksgiving meal is for them,” a statement from Schnucks says.

Other grocers also are discounting turkeys and other holiday staples. Walmart is advertising turkeys for less than $1 per pound, and Aldi is cutting back prices to 2019 numbers.

Jerome Katz, a Ph.D. business and entrepreneur professor at St. Louis University, said Thanksgiving buying patterns are showing inflationary pressure while Christmas ones are not. He explains some grocery store customers are substituting lower-priced items for higher-priced items to cut back on Thanksgiving dinner to save money for Christmas gifts.

“The grocery stores are reporting people changing their buying patterns at this point. The retailers are not saying the same sort of thing. It’s still PlayStations and Xboxes going off the shelves. The hottest games are still hot,” he said.

The Associated Press contributed to this report.

As turkey prices increase, local grocery stores are keeping them low (2024)

FAQs

Why are turkey prices low? ›

The drop in turkey prices—which rests at about $27 for a 16-pound frozen whole turkey—is due to the decrease in poultry affected by the bird flu outbreak that began in 2022.

Why is turkey cheaper when demand is higher? ›

All the people buying turkey during Thanksgiving might be very price sensitive, meaning they're willing to shop around. They're going to flock to whatever store offers the lowest price on turkey. DONG: So because they're more price sensitive, stores will lower their prices a little bit high.

What is one factor for high turkey prices? ›

“The higher retail turkey cost at the grocery store can also be attributed to a slightly smaller flock this year, increased feed costs and lighter processing weights.” Cryan said the supply of whole turkeys available to consumers should be adequate this year, although there may be temporary, regional shortages in some ...

Why is turkey meat more expensive? ›

It is more time consuming to butcher than pork or beef. More time = more labor = higher price.

How much is a 16 pound turkey this year? ›

The average price for a 16-pound turkey is $27.35.

Is turkey really cheap now? ›

Yes - it definitely appears to still be cheaper than the UK / Western Europe. Looking on Booking.com, the hotels are quite reasonably priced too. What about buying food in supermarkets? Are they good value in Turkey?

What is the average price of a fresh turkey per pound? ›

FinanceBuzz, a finance informational website, estimated people can expect to pay $35.40 for a 15-pound turkey, or $2.36 per pound. Californians would pay an average of $41.85 for turkey. WalletHub estimated Americans spend $949 million on Thanksgiving turkeys each year.

What meat is cheaper than turkey? ›

Unsurprisingly, chicken works out as the far cheaper alternative to turkey.

Is turkey cheaper than ham? ›

Turkey is the healthier option, is more affordable, and is the expected option for Thanksgiving. But, it can be more difficult to prepare compared to ham.

Why are frozen turkeys so cheap? ›

Fresh Turkeys

There is a cost difference between fresh and frozen birds. Because fresh birds tend to be free-range and organic, there are more costs involved in raising them. There is more cost in transporting fresh birds to the grocery store since they have to be moved quickly near the holidays.

What time of year is turkey the cheapest? ›

These two seasons are good for outdoor activities and even taking in some of Turkey's well-known historical marvels. Because crowds from the peak season have mostly dissipated, fall is a good time to plan a beach vacation. Low season: Turkey's low season is its winter months between November and March.

Is turkey cheap in 2024? ›

For those traveling from North America, Australia, the U.K. or any European country, you will find that Turkey is overall an affordable destination. Many currencies will go far in Turkey, thus providing a great value for its visitors.

Which is cheaper, chicken or turkey? ›

Boneless chicken breast costs about $4.18 per pound9, whereas boneless turkey breast is around $6.49 per pound10. Boneless turkey breast is harder to find unless you buy a whole turkey or use a butcher shop. Buying a whole turkey is more affordable.

What is the cheapest meat? ›

8 Best Inexpensive Cuts of Meat to Look Out For
  1. Chicken Legs, Thighs & Drumsticks. Chicken on the bone is always cheaper. ...
  2. Pork Shoulder. When it comes to cheap cuts of meat, it's hard to beat pork shoulder for value. ...
  3. Beef Brisket. ...
  4. Beef & Pork Ribs. ...
  5. Beef Mince. ...
  6. Skirt Steak. ...
  7. Lamb Scrag & Middle Neck. ...
  8. Organ Meats.
Feb 8, 2023

Why does turkey taste better than chicken? ›

Turkey dark meat also had a more meaty aroma and a considerably more meaty flavor than chicken dark meat. Broths prepared from turkey dark meat were more intense in meaty, fatty, visceral, and salty compo- nents, while broths prepared from chicken dark meat were stronger in acid and am- monia components.

Why are prices so cheap in turkey? ›

This is because the Turkish lira has a lower value compared to other currencies , making it more affordable for tourists to visit . Additionally , the tourism industry in Turkey is highly competitive , leading to lower prices for accommodations , food , and activities .

Why is turkey losing value? ›

Throughout much of 2022, negative real interest rates had generated a flight away from the Turkish lira, resulting in rapid depreciation of the currency.

How much should I pay for a turkey? ›

FinanceBuzz, a finance informational website, estimated people can expect to pay $35.40 for a 15-pound turkey, or $2.36 per pound. Californians would pay an average of $41.85 for turkey. WalletHub estimated Americans spend $949 million on Thanksgiving turkeys each year.

Are turkeys going to be expensive this year? ›

The price of the Thanksgiving centerpiece is expected to be lower this year while the side dishes may be more costly. Turkey prices dropped this year for both wholesalers and consumers according to the 2023 Wells Fargo Thanksgiving report, released Wednesday.

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